Empowering Black Women to Reclaim Power in HIV Prevention & Care
The F.L.I.P. Framework™
F
L
I
P
Face The Truth
Honest, stigma-free conversations about HIV risk, prevention, and care among Black women.
Lead The Conversation
Black women leading their own health narratives — not being spoken to, but speaking for themselves.
Increase Access
Connecting women to STI testing, PrEP, PEP, and care resources through trusted community channels.
Promote Power
Building individual and collective power to advocate for sexual health, dignity, and equity.
Let's Flip the Script!
Turning stigma into strength and conversation into prevention.
Black women continue to be disproportionately impacted by HIV—especially in the Southeastern U.S.
—yet stigma and silence still exist.
It’s time to #FlipTheScript. Let’s normalize conversations about HIV, PrEP & Sexual Health.
If Black Women are among the most affected, then
our voices aren’t optional—they’re essential.
What is Flip The Script™?
Flip The Script™ is a culturally responsive HIV prevention platform designed specifically for Black women. We don't lead with fear. We lead with facts, power, sisterhood, and truth — creating spaces where Black women feel safe and empowered and able to access information, ask questions, share their story, and reclaim agency over their sexual health.
Black women bear a disproportionate burden of HIV in the United States. Among all women aged 13 and older diagnosed with HIV in 2023, nearly 50% were Black/African American (CDC, 2024).
The Reality
Black women represent the fastest growing population impacted by HIV in the South — yet traditional prevention programs continue to miss them. The messaging doesn't fit. The spaces don't feel safe. The conversation never starts.
Black women carry the highest HIV diagnosis rate among all women in the United States (KFF, 2025). This burden is most acute in the South, which accounted for 51% of all new HIV diagnoses in the United States in 2023 (CDC, 2024).
Flip The Script™ changes that narrative!
"Voices of Black Women are not optional, they're essential" — Jawana L. Williams, Founder
References:
Centers for Disease Control and Prevention. (2024). HIV surveillance report: Diagnoses, deaths, and prevalence of HIV in the United States and 6 territories and freely associated states, 2023 (Vol. 35). U.S. Department of Health and Human Services. https://www.cdc.gov/hiv-data/nhss/hiv-diagnoses-deaths-and-prevalence-2025.html
Kaiser Family Foundation. (2025). The impact of HIV on Black people in the United States. KFF. https://www.kff.org/hivaids/fact-sheet/the-impact-of-hiv-on-black-people-in-the-united-states/